What’s the difference between fruit soda and real fruit soda? For years, fruit soda in Egypt was just flavored soft drinks, never truly fruit-based, and never introduced to younger generations as anything cool or exciting. Our mission was to change that. We created a bold, contemporary experience with a retro twist, launching the first real fruit soda brand in Egypt. The brand persona feels effortlessly cool and full of character, supported by a bilingual identity that speaks to everyone. With a fruity logo, grainy gradients, and vibrant illustrations, we built a visual world that blends modern energy with nostalgic charm giving fruit soda the attitude it deserves.
What we did
Brand Strategy
Brand Identity
Verbal Identity
Brand Messaging
Packaging Design
Illustration
Photo Production
Video Direction
Social Media
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Collaborators
Strategy:
Ziad Alaadin
Graphic Design:
Samy Hagag
Logo Design:
Amr Bakr
Illustration:
Mohamed Fadl
Photography:
Ahmed Osos
Abdelrahman Osama
Videography:
Mohamed Ashraf
Styling:
Mariam Khalil
3D Modeling &Animation:
Mohamed Omran
2D Animation:
Ammar Mohamed
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Get in touch
+2 01018077648
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Selected Works
