Shitaa – Studio Nazar

“Werash AlKhatt – Shitaa ’25” is the second edition of a design workshop series introducing Arabic calligraphic culture to younger generations, launched from Cairo and expanded globally. We developed a bilingual visual identity rooted in Arabic lettering, paired with variable Latin type for a contemporary yet culturally rooted feel. The system draws on winter-inspired gradients; cool blues, muted greys, and icy tones enhanced with grainy textures to create a tactile, printed quality. The identity extends consistently across both print and digital applications.