Egyptian Twisted Goodness
Egyptian traditions are known for their welcoming nature and ease in breaking down barriers, especially when it comes to food. Sharing meals and exchanging invitations are integral parts of everyday street culture. The word YABA reflects this spirit of warmth and generosity, creating an atmosphere where food brings people together. Building on this foundation, Yaba reimagines classic Egyptian sandwiches with a modern edge. Bold flavors, vibrant design, and a lively atmosphere come together to create food that feels friendly, welcoming, and meant to be shared from the very first bite.
What we did
Brand Strategy
Brand Identity
Verbal Identity
Brand Messaging
Packaging Design
Illustration
Photo Production
Video Direction & Production
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Collaborators
Illustration:
Mohamed Mosaad
Photography:
Ahmed Osos
Mostafa Adry Khalifa
Videography:
Khaled Yahia
3D Modeling &Animation:
Abdulrahman Gamal
2D Animation:
Ammar Mohamed, Samy Haggag
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Get in touch
+2 01018077648
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Selected Works
